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Building a client base code#
Information like telephone area code and postal code tell search engines where you are. If search engines don’t recognize where you are, they won’t rank you for searches related to location.īe sure to include complete information of your address and phone number. Search engine bots, the programs that read your website, can’t interpret text in images.
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The first rule of NAP is to make sure that information is displayed as text and not within an image. But where it is and how it’s displayed can affect how search engines interpret the information and rank your practice’s website. Your NAP, or Name-Address-Phone Number, should be on your website.
Building a client base free#
While Google is the largest search engine, you can also set up similar free profiles for Yahoo! and Bing and list your website on local directories like Yelp. The more relevant information you can add to your profile, the higher Google will rank your practice when people search for the services you offer. You’ll also be able to see and respond to reviews of your practice left on your business profile. You’ll need to verify your practice’s address through an access code sent to you by mail, but setup is easy and allows you to add or change your hours, your website, and pictures of your business. Google My Business is a free service through Google that allows you to create and edit your business profile that shows up when people find your practice on Google. There are plenty of things you can do to enhance local SEO, but these are a few simple and free ways to show up in local search engine queries: Register for your Google My Business page If you’ve enabled location tracking, Google will show you restaurants based on where you are. If you’ve ever searched something like, “restaurants near me,” you’ve experienced local SEO. If you’ve started your own practice, you don’t need to be fighting against larger national healthcare organizations for the top spot-you just need to make sure Google knows where you are and what you do. How search engines compile results has gotten more sophisticated over the years, and now small businesses have the opportunity to take advantage of local SEO practices. Search engine optimization, or SEO, is the process of helping Google and other search engines recognize your website and place it in relevant search engine results.
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Strategy: Local SEO Goal: Help Patients Find You Active involvement in the chamber of commerce gets your practice out there and shows you value the community you serve. Different events hosted by your chamber also give you a variety of interactions with others, whether it’s a networking cocktail hour, a local awards ceremony, or a young professionals event.
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Networking is hardly anyone’s favorite activity, but connecting with other businesses is an opportunity to access where your ideal patients are. The goal is to build relationships with the other businesses in your area and gain a better understanding of the people in the community you serve, especially if you’re new to the area. The goal of joining the chamber of commerce and attending their events isn’t to sell other business owners on becoming your patients. Your local chamber of commerce is a great place to meet other business owners in your area and get involved with your community. Strategy: Get Involved with Your Local Chamber Goal: Engage with Your Community We’ve got some cost-effective strategies to help build your new practice’s presence in your community and build trust in your network. And, if you’re a new practitioner, building the trust of potential patients and other providers in your area is an extra step.īuilding a practice from the ground up doesn’t need to be expensive, especially when you’ve already invested in everything you need to make your practice run. You’ve passed your licensing exams, you’ve leased your office, invested in equipment, and printed your business cards-so where are the patients? When you first open a practice, it’s difficult to get the attention of your local community. 3 Cost-Effective Strategies for Building Your Client Base with a New Practice